Better for the Earth and better for your hair! Seal in moisture and natural oils, while drying and straightening hair at the same time. 1-3/8" wide x 3 -1/2" long beveled edge ceramic plates combined with a high speed fan and hot hair flow directors. Digital LCD screen for custom temperature setting with energy saving, automatic shut-off after 30 minutes of inactivity. Non-slip finger grips with a 9 ft, 360° swivel cord. Made with 14% recycled components, it emits low levels of EMF's (Electro Magnetic Fields). Reduced packaging size made with recycled materials. A portion of each Pure Heat product is donated to EarthShare non-profit organization.